HNN Appoints Veteran Television Executive Todd Wiseman as Strategic Advisor to Lead Unprecedented Marketing Engine for Channel Owners
- May 27
- 5 min read
Decorated network operator and advertising entrepreneur brings decades of broadcast, streaming, and digital media leadership to power a no-stone-unturned growth strategy for HNN’s expert-owned channels.
HNN (Health News Network), the world’s first expert-owned health media network, today announced that veteran television executive, media operator, and advertising entrepreneur Todd Wiseman has joined the company as Strategic Advisor. In his role, Wiseman will lead the development of an integrated marketing engine designed to deliver an unprecedented level of visibility, audience growth, and revenue acceleration to HNN’s founding and future channel owners.
The appointment continues HNN’s rapid assembly of one of the most experienced leadership benches in modern health media. Wiseman joins a leadership group that includes Gayle Guyardo, the 25-year veteran broadcast anchor and longtime host of the nationally syndicated wellness program Bloom, who serves as Head of Network Development and co-led HNN’s public unveiling at the 2026 Cannes Film Festival, and Emmy Award-winning journalist Jamie Tompkins, who joined HNN as head of Strategic Media and Content Development.
Wiseman’s arrival anchors a critical pillar of the HNN ecosystem: scale. While HNN provides the infrastructure, branding, and authority positioning, Wiseman’s mandate is to ensure channel owners receive a fully orchestrated, multi-platform marketing apparatus — the kind of integrated visibility strategy historically reserved for major broadcast networks and Fortune 500 brands.
“I’m bringing everything I have to this. Billboards, broadcast, streaming, OTT, CTV, Google, Meta, LinkedIn, programmatic, SEO, AI discoverability, earned media, paid PR, sponsorship, employer partnerships — every relationship I’ve built over 25-plus years is going to work for HNN channel owners. They will receive a marketing impact on a scale most operators in any category will never see in their lifetime. No stone unturned. That is the standard.” — Todd Wiseman, Strategic Advisor, HNN |
FULL-SPECTRUM MARKETING ACROSS EVERY MEDIA VERTICAL
Wiseman’s appointment unlocks immediate access for HNN channel owners to a marketing capability that spans both traditional legacy media and modern digital ecosystems — with pre-negotiated relationships across each. Channel owners will benefit from a coordinated multi-channel strategy that includes:
Out-of-home and large-format advertising, including national and regional billboard inventory
Broadcast and local network television integrations, including news-style interviews and feature segments
Programmatic OTT and CTV advertising across the major streaming platforms
Google search, display, performance max, and YouTube pre-roll campaigns
Meta-platform (Facebook and Instagram) geo-targeted and condition-targeted video campaigns
LinkedIn enterprise campaigns targeting referring physicians, HR decision-makers, and employer health plans
SEO and AI discoverability optimization, ensuring channel owners are surfaced in modern LLM-driven search
Paid PR and earned media amplification through national and trade health publications
Employer partnership marketing, sponsorship development, and community activation
Email, CRM, and retargeting infrastructure to convert audience into qualified inquiries
Each capability is supported by Wiseman’s direct relationships across the media supply chain, allowing HNN to deliver value to channel owners at terms typically inaccessible to individual practitioners, clinics, or even regional health systems operating alone.
“Todd has spent his career on both sides of the camera and both sides of the deal — building networks, running the advertising engines that fund them, and advising founders along the way. HNN is building the infrastructure layer for expert-owned health media, and Todd is the operator who turns that infrastructure into a marketing flywheel for our channel owners. He is the rare combination of network builder, media operator, and revenue architect — the trifecta we want around every channel on this platform.” — Anthony Lolli, Co-Founder, HNN |
“In 25 years of broadcasting, I’ve watched dozens of platforms come and go. What separates the ones that endure is leadership that understands both the editorial side and the business side. Todd has that. Bringing him into HNN means our channel owners get not only a permanent media home — they get a marketing machine behind it that most experts could never assemble on their own. This is exactly the kind of firepower our founding channel owners deserve.” — Gayle Guyardo, Head of Network Development, HNN |
“Every time we add someone like Todd, the picture of what HNN is becoming gets sharper. We always said we were not building another platform — we were building infrastructure. And infrastructure is only as strong as the people behind it. Todd is a builder. He understands networks, he understands relationships, and he understands how to turn vision into reach. Watching this team come together is one of the most exciting moments of my career.” — TereZa Hakobyan-Lolli, Co-Founder, HNN |
ABOUT TODD WISEMAN
Wiseman is a veteran television executive, media operator, and advertising entrepreneur based in Tampa, Florida. He currently serves as President, Media at Riptide Advertising, a nationally recognized digital marketing and advertising agency and Google Premier Partner. In 2023, he founded the Independent Journalist News Network (IJNN) to support independent journalism across distributed media.
Earlier in his career, Wiseman spent more than a decade as Senior Advisor to Hayden5, the New York– and Los Angeles–based video production company behind commercials, music videos, television, film, and live events for global brands. His career spans 25-plus years of senior marketing and media leadership across public and private companies, with category depth in sports marketing, sponsorship, franchise consulting, healthcare, legal, real estate, home improvement, direct-to-consumer, and B2B advertising. He has also held senior executive positions in sports and entertainment, including time at Tampa Bay Arena, L.P.
Wiseman holds a Bachelor of Science in Economics from Florida State University and completed New York University’s American Journalism Online Master’s Program in Modern Journalism.
Wiseman’s appointment comes weeks after HNN’s public launch at the 2026 Cannes Film Festival, where the network unveiled its expert-ownership model and formally recognized Dr. Daniel Pompa as Founding Channel Owner #001. With Wiseman now on the advisory team, HNN moves into its next phase: scaling channel owners, building institutional sponsorship infrastructure, and establishing HNN as the definitive home for expert-owned health media globally.
ABOUT HNN
HNN (Health News Network) is the world’s first expert-owned health media network — a premium, invite-only OTT ecosystem where qualified doctors, practitioners, researchers, and wellness leaders own branded streaming channels inside a curated, trusted media destination. Built on premium streaming infrastructure across Roku, Apple TV, Fire TV, iOS, and Android, HNN gives experts the permanent media home, authority positioning, and audience ownership that borrowed social platforms cannot provide. HNN was publicly launched at the 2026 Cannes Film Festival alongside the global premiere of the documentary sHEALed. Learn more at healthnewsnetwork.us.
HNN emerged from the broader Biohack Yourself Media and Lolli Brands Entertainment ecosystem, whose documentaries are distributed across 49 countries and 22 streaming platforms. The platform’s founding mission is captured in a single line:
Social media gives exposure. HNN gives ownership.
MEDIA CONTACT
Health News Network
Comments